Same platform. Same team. New name — and a much bigger horizon

testToday we’re introducing DealerTide, the new name for the dealer management system you’ve known as DMS Pro. If you’re already a customer, nothing you rely on is changing: same login, same features, same support team, same roadmap. What is changing is the story we’re telling — and honestly, the story we should have been telling all along.

Why rename? “DMS Pro” described the category. It didn’t describe us.

We built this platform to run every corner of a dealership — CRM, inventory, sales deals, agreements, finance, service, projects, warranty, and marketing — connected end-to-end so nothing has to be re-entered, re-keyed, or re-remembered. Over the past year we’ve watched dealers use it to sell manufactured homes, RVs, powersports, auto, marine, and trailers. Different products. Same operational engine. We needed a name that could carry all of that — and a brand that felt like the modern software our customers deserve.

Why DealerTide? A tide is what moves everything at once. It’s not a single wave you have to time perfectly — it’s the current underneath every deal, every service ticket, every unit on your lot. That’s how the platform is built: your CRM feeds your pipeline, your pipeline feeds your projects, your projects feed your service and warranty follow-through.